Grades 11-12     Credit: .5
This course provides a basic understanding of advertising and the advertising industry and will expand upon concepts studied in Principles of Marketing. Advertising in radio, television, magazines, and newspapers will be studied. An integrated marketing communications approach also will be presented, and various communication/promotional efforts will be examined. The course will culminate with the submission a semester-long research project. As this is a college-level course, students should expect to submit high level work in an academically demanding environment.
This course is part of the College in the High School program. A student may earn college credit from Hudson Valley Community College upon successful completion of this course