Grades 11-12     Credit: .5
This course will provide an introduction to marketing. Students will learn about consumer behavior and gain an understanding of targeting and positioning. Additionally, the elements of the marketing mix including new product development, promotion, pricing, and distribution will be covered. The course will culminate with the submission of a semester-long research project. As this is a college-level course, students should expect to submit high level work in an academically demanding environment.
This course is part of the College in the High School program. A student may earn college credit from Hudson Valley Community College upon successful completion of this course