MKTG 120 – Principles of Marketing
Grades 11-12 Credit: .5
This course will provide an introduction to marketing. Students will learn about consumer behavior and gain an understanding of targeting and positioning. Additionally, the elements of the marketing mix including new product development, promotion, pricing, and distribution will be covered. The course will culminate with the submission of a semester-long research project. As this is a college-level course, students should expect to submit high level work in an academically demanding environment.
This course is part of the College in the High School program. A student may earn college credit from Hudson Valley Community College upon successful completion of this course. Students taking MKTG 120 will also be scheduled for MKTG 200.
MKTG 200 – Advertising
Grades 11-12 Credit: .5
This course provides a basic understanding of advertising and the advertising industry and will expand upon concepts studied in Principles of Marketing. Advertising in radio, television, magazines, and newspapers will be studied. An integrated marketing communications approach also will be presented, and various communication/promotional efforts will be examined. The course will culminate with the submission a semester-long research project. As this is a college-level course, students should expect to submit high level work in an academically demanding environment.
This course is part of the College in the High School program. A student may earn college credit from Hudson Valley Community College upon successful completion of this course
Principles of Sport Management
Grades 11-12 Credit:1
This course will provide students with an overview of some important topics in Sports Management including, but not limited to, management principles applied to sports management, legal principles applied to sports management, and, current issues in college sports. Students will be expected to complete a variety of assigned projects and engage in class discussion on all topics.